Eleven Gymnastics is a sports club created to unite three distinct disciplines under one cohesive brand: Artisitc Gymnastics, Rythmic Gymnastics, Yoga & Mat Pilates.

The challenge was to develop a visual identity that could appeal to different target audiences while maintaining a consistent and recognizable brand presence. Rather than treating each discipline as a separate entity, we built a flexible brand system that connects all three through a shared visual language, creating a unique sports ecosystem within a single corporate identity.

Our approach focused on balancing differentiation and consistency. Each discipline received its own visual characteristics and communication style, while remaining clearly connected to the parent brand. This allowed Eleven Gymnastics to present a professional, scalable image across all customer touchpoints.

To support the brand launch, we also designed and developed a website that showcased the club’s services and vision. The website served as both a marketing tool and a validation platform for the business concept.