Saudade is a cafe bar built around the feeling of nostalgia — a place where familiar memories are reinterpreted through a contemporary lens. We created a visual identity that balances old-world character with a modern, expressive attitude.

The identity combines black and white tones with warm orange accents, creating a distinctive contrast between nostalgia and energy. A hand-drawn illustration system brings personality to the brand, while bold typography and graphic compositions give it a contemporary edge.

From the logo and menus to merchandise, social media and digital experience, the system was designed to feel equally at home in a late-night bar, on a printed menu, or on a phone screen.

The result is a brand that feels familiar but not nostalgic for nostalgia’s sake — Saudade turns memories of the past into a living, modern experience.